This privacy notice tells you what to expect us to do with your personal information.

We have a joint controller relationship with White Designs Jewellery for the purpose of Strategic partnership.

Contact details

Telephone: 01206 585 000

Email: [email protected]

What information we collect, use and why

We collect or use the following information to provide services and goods, including delivery:

• Names and contact details
• Addresses
• Payment details (bank information)

We collect or use the following information for service updates or marketing purposes:

• Names and contact information
• Addresses
• Marketing preferences
• Location Data
• IP Addresses
• Purchase or viewing history
• Website and app user journey information

We collect or use the following information to comply with legal requirements:

• Video and CCTV recordings of public areas (including indoor and outdoor spaces)
• Video and CCTV recordings of private or staff only areas
• Financial transaction information
• Names and contact details
• Addresses
• Payment details (bank information)
• Identification documents

Lawful bases

Our lawful bases for collecting or using personal information to provide services and goods are:

• Contract
• Legal Obligation
• Legitiate Interest: As a precious metal dealer, it is imperative to collect certain personal information to conduct business in order to fulfil a transaction. The collection of name and contact details enables us to contact our suppliers and customers to respond to queries, the collection of payment details in order to issue payment for items which are sold to us. Collecting personal information helps in identifying and preventing criminal activities, ensuring the safety and security of the business and its customers. Reduces the likelihood of criminal activities such as theft, fraud, and other illicit behaviours by creating a secure environment.

Our lawful bases for collecting or using personal information for legal requirements are:

• Legal Obligation
• Legitimate Interest: By collecting identification documents, we ensure compliance with laws such as anti-money laundering (AML) regulations and other legal requirements. This compliance is crucial for maintaining our business&lquo;s legality and integrity. Identification verification helps in preventing fraudulent transactions, the sale of stolen items, and verifying that the customer is legally an adult thereby protecting both our business and our customers. Ensuring that all transactions are conducted with verified individuals helps build trust with our customers, knowing they are dealing with a reputable and law-abiding business. As part of anti-money laundering (AML) measures, high value dealers are required to eliminate cash transactions to reduce the risk of money laundering and financial crime. Collecting payment details such as account numbers and sort codes for suppliers ensures that all transactions are traceable and compliant with legal requirements. Electronic transactions provide a clear and auditable trail, making it easier to detect and investigate suspicious activities. Reduces the risk of hidden or unreported transactions, ensuring full financial transparency. Collecting account numbers and sort codes enables the business to make secure and efficient electronic payments to suppliers, aligning with cash-free business practices.

Our lawful bases for collecting or using personal information for service updates or marketing purposes are:

• Consent

Where we get personal information from

• People directly
• CCTV footage, or other recorded images
• Publicly available information such as Companies house

How long we keep information

We keep transaction records for 6 years in compliance with the law

Others we share personal information with

• Financial or fraud investigation authorities
• Relevant regulatory authorities
• Emergency services (where necessary)

Sharing information outside the UK

Where necessary, we may transfer personal information outside of the UK. When doing so, we comply with the UK GDPR, making sure appropriate safeguards are in place. Please contact us for more information.

Your data protection rights

Under data protection law, you have rights including:

• Your right of access - You have the right to ask us for copies of your personal data.
• Your right to rectification - You have the right to ask us to rectify personal data you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
• Your right to erasure - You have the right to ask us to erase your personal data in certain circumstances.
• Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal data in certain circumstances.
• Your right to object to processing - You have the right to object to the processing of your personal data in certain circumstances.
• Your right to data portability - You have the right to ask that we transfer the personal data you gave us to another organisation, or to you, in certain circumstances.
• Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent.

You don’t usually need to pay a fee to exercise your rights. If you make a request, we have one calendar month to respond to you.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

The ICO’s address:

Information Commissioner’s Office

Wcliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113

Website: https://www.ico.org.uk/make-a-complaint